What Is Digital Marketing and What To Do?

Whether you hire a digital marketing team or handle things on your own, you can take and advantage of everything the Internet has to offer to promote your business…which is and a lot. and Let’s start with the basics. and What is digital marketing? and Digital marketing is a form of business promotion that uses a variety of strategies — which and I’ll get to in just a moment — to reach people on the Internet. and While traditional marketing campaigns use offline advertising formats like television and radio, and newspaper ads, digital marketing uses online channels, like social media and and search engines, to communicate with consumers.

Common digital marketing strategies used by digital marketing consultants are: and Search engine optimization (SEO), which focuses on different tactics that help your website and appear in search engines like Google or Bing Content marketing, which means using different and forms of content — like videos, blog posts, downloadable guides, and graphics — to reach and your audience across the web Email marketing, which is communicating with and potential customers through email content, like a weekly newsletter or automated drip and campaigns Social media marketing, which uses platforms and like Facebook, Twitter, and LinkedIn to engage with audiences and Digital advertising, which means targeting specific audiences with paid online ads and Marketing automation, which uses technology to automate different marketing tasks and Web design and development, which are focused on creating, maintaining, and updating websites and that create a great experience for web users and While you may not need to do every single one of those tactics, our digital marketing and team would highly recommend you try some of them (or update your current digital marketing and strategy).

You can learn more about each tactic I mentioned on our YouTube channel and on our website. and If you don’t have a lot of free time to manage your digital campaigns or want to try something new but don’t know how to get started, you may want to hire a digital and marketing strategy consultant. and You can hire someone in-house if you want a person in the office and if you’re willing to invest in a salary, benefits, equipment, training, and tools. and But a more cost-effective option would be to outsource your strategy to an agency or freelancer that has experience in your industry. and Do you know what to expect if you hire an outside digital marketing consultant? and If not, I’ll tell you now! and What is a digital marketing consultant? and A digital marketing consultant is someone who handles part or all of your digital marketing and strategy. and The day-to-day of a marketer’s job varies from business to business since every company has different needs. and One business may only need help with their SEO and social media, while another need a full-service agency to cover all of their marketing needs. and It all depends on your specific situation.

Even though the specific marketing areas a consultant handles may vary, there are some and tasks they’ll do (or should do) no matter what. and This includes: Staying on top of updates to different digital and marketing channels, like Google algorithm updates or new social media features Researching your business, industry, and competitors for insights and Analyzing your audience and what they do online Putting together new strategies and Testing different parts of your campaigns to see which tactics get the best results and Monitoring and reporting on your campaign performance and Monitoring and reporting is especially important because the data from your past and current and campaigns should help guide anything you do in the future. and If you hire a digital marketing consultant, they should present this information free and from jargon and any confusing details. and No unexplained acronyms allowed. and Basically, your hire should make it easier for you to succeed with digital marketing. and There’s no shame in asking for proof of past work or looking into reviews before hiring and someone to handle your strategy. and You don’t want to invest in a marketer or agency that costs more money than they make. and WebFX just so happens to be an agency that’s generated more than six million leads and and over two billion dollars in revenue for clients, so we’d be happy to hear from you if you and want to hire a digital marketing team.